Yes, you heard right. Talking plastic waste is namely one achievement of the PLAST:IQ REVOLUTION. This helps turn plastic waste into a valuable raw material. Currently, only about 25% of plastic packaging is recycled. The rest ends up being incinerated and, unfortunately, some of it also ends up in the environment.
So it's high time for the PLAST:IQ REVOLUTION. We’ve given plastic packaging a voice – which allows us to recycle 100% of all used plastic packaging in a closed loop recycling system. And that’s how plastic becomes the intelligent raw material PLAST:IQ. The great advantage is that it can now reveal its full identity during the sorting process: “Hello, I am packaging (a), produced by manufacturer (b), and am made of material (c)."
Sounds like science fiction? Thanks to digitalization, this has been a technical reality for some time now. We give the packaging a Digimarc digital watermarking, that allows it to be identified correctly at any time, regardless of the condition it’s in. Once this technology is universally available, any recycling facility in the world will be able to target plastic packaging and feed it into the closed loop recycling stream. New products can then be made from the plastic waste – such as talking plastic packaging. Find out all about the benefits for the environment, for nature and for society from our PLAST:IQ REVOLUTIONARIES.
Plastic is dead. Long live the PLAST:IQ REVOLUTION!
You, too, can support the most important revolution since 1789.
My digital identity tells you a lot about me. I have saved following information in my code:
FOOD OR NON-FOOD. Food, I have packed food.
MATERIAL. 88% recyclate / 12% virgin
WEIGHT. 34.34 g
ECOLOGICAL BALANCE. 1.92E-06 / packaging*
REUSE. Yes, for any type of food, without any risk
PRODUCER. PACCOR Finland OY, Hämeenlinna
STATUS QUO. Would be recyclable today, but not as food packaging
* Internal cradle-to-grave life cycle assessment study carried out in accordance with ISO 14040/14044 standards using the PEF (Product Environmental Footprint) method (Environmental Footprint 2.0) characterization factors. End of life: recycling. The GaBi 9.2 Professional software and the Ecoinvent 3.5 datasets were used in performing the LCA. The PEF single score is dimensionless.
For more information please click here.
Each PET tray is given a digital ID, a Digimarc digital watermarking, during production. This allows it to be correctly identified throughout the closed loop recycling system. The advantage is that it can then be sorted easily and efficiently before being processed as recyclate. The recyclate is washed and converted into film, at which point it is ready to be reprocessed into new plastic products such as PET trays carrying Digimarc technology.
While out shopping, consumers can make any plastic packaging talk to them using the PLAST:IQ app on their smartphone. The digital identity provides them with useful information on the material composition and the allocation of recyclable materials, but also on product properties or redeemed coupons, for example.
Household plastic waste is collected by the disposal company and transported to the recycler.
The sorter can use the digital identity for accurate sorting of the high-quality plastic waste. Existing sorting plants are upgraded with a special scanner for this. This reads the Digimarc digital watermarking on the packages, checks them against the database and sorts them accordingly.
What is revolutionary about PLAST:IQ is the precise identification, clear differentiation and efficient sorting of plastic packaging it enables – e.g. food or non-food packaging, the color of the packaging, recyclable and compostable packaging and much more. This process is digitalized, allowing the fully automated system to work at high speed and making it absolutely reliable.
Here, the sorted plastic waste is prepared and processed into unmixed recyclate – a high-grade material used for further processing by the manufacturer.
For more information please click here.
How far does your understanding of the forward-looking benefits of the closed loop economy and talking plastic waste go? Let's start!